Wordle, the browser game that lets all your Twitter friends post weird colored blocks to your feed, has been bought by The New York Times.
NYT announced the agreement Monday, saying they paid Wordle creator Josh Wardle, a software engineer, in the “low seven figures” for the rights to his game.
The NYT also says the popular word game will “initially” remain free for new and existing players, suggesting it could be part of the newspaper’s subscription plan in the future.
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Wordle is a puzzle game that requires players to correctly guess a five-letter word. Each failed guess potentially offers new clues to the true answer using a color-coded block system. “The New York Times games play a big part in its origins,” Wardle said in the company’s release, “and so this step feels very natural to me.”
Wardle previously told an NYT reporter that he and his partner got into word games like NYT Crosswords and Spelling Bee during the COVID pandemic.
Wordle was originally released in October 2021, with 90 users on November 1. Millions of people are now playing the game, and many clones have appeared on iOS and Android app stores tries to straddle his coattails.
“The Times remains focused on becoming the essential subscription for anyone English-speaking seeking to understand and interact with the world,” read a statement from the company. “The New York Times Games are a key part of that strategy.”
You can verify IGN’s Wordle Wiki for tips on how to play more effectively.
Joseph Knoop is a writer/producer for IGN.