wordlethe popular puzzle game that has captivated users around the world, has been bought by the New York Times Company. The game was acquired for an undisclosed price in the “low seven figures”. The New York Times Company says Wordle will be free to play for new and existing players for the time being. The company also indicates that no changes will be made to its gameplay when it is transferred to The New York Times.
“As The Times seeks to entertain more puzzle-solvers with puzzles every day – especially in these anxious times – we are delighted to announce that we have acquired Wordle, the challenging and hugely popular daily word game that has become a phenomenon. cultural,” New York Times Company wrote in a press release. “Wordle, which gives players six attempts to guess a five-letter mystery word, will join New York Times Games’ portfolio of original and captivating puzzle games that delight and challenge solvers every day.”
The game was published by Josh Wardle, a software engineer in Brooklyn, in October 2021. Since then, the game has exploded in popularity. On November 1, 90 people played the game. Two months later, the game hit 300,000 users and now has millions of daily players.
Wardle told TechCrunch earlier this month that he originally built Wordle last year. for his partner, a pun enthusiast, to play together. He hosts it on a website he’s been using for years for his other creative endeavors (powerlanguage.fr, back from his stay in England), Wardle casually shared the game with his family. Then he showed it to a few well-placed friends, after which it continued to gain popularity.
“I am incredibly pleased to announce that I have reached an agreement with The New York Times for them to take over management of Wordle going forward,” Wardle said in a statement. Tweeter. “If you’ve followed Wordle’s story, you’ll know that NYT games play a big part in its origins and so this step feels very natural to me. When the game is transferred to the NYT site, it will be free to play for everyone, and I’m working with them to make sure your wins and streaks are preserved.
Wardle went on to note that the game has become bigger than he ever imagined, but its popularity has also been overwhelming. He pointed out that he admired The New York Times’ approach to his games and that the company’s values aligned with his own.
The New York Times says that Wordle will now play a role in its daily gaming experience and give millions around the world another reason to turn to The Times. The company claims that its games have been played more than 500 million times in 2021 and that it hit one million subscriptions to the Games in December.